The Data-Driven Edge: How Top Clubs Are Using Science to Keep Members Longer

At Abler, we believe in the power of data to transform sports management. We are incredibly proud to be at the forefront of data-driven sport science, with our platform's unique insights directly fuelling groundbreaking research. We're thrilled to announce that the first study stemming from this collaboration is officially published!

To celebrate this significant milestone and share its profound implications, we recently sat down with one of the brilliant minds behind this pioneering research, Professor Peter O'Donoghue. In this exclusive interview, we delved deep into how sports clubs like yours can leverage these cutting-edge findings to significantly improve member retention.

This isn't just theory; these are actionable strategies validated by real-world data, offering a clear pathway to fostering a more engaged and enduring club community.

What You'll Discover in the Full Interview:

In just under 15 minutes, this insightful interview will equip you with critical knowledge and practical takeaways:

✅ Understanding Member Dynamics: Gain unparalleled insights into the intricate dynamics of sports club membership. The research explores patterns in popular sports and reveals how crucial factors like age, gender, the relative age effect, and even multi-sport participation influence member engagement and, crucially, their long-term retention within your club. Understanding these nuances allows for more targeted and effective interventions.

✅ Data-Driven Retention Strategies in Action: Learn how to harness the power of your club's own data. The interview highlights how to leverage attendance patterns and athlete migration data to proactively identify members who might be at risk of disengaging. More importantly, it provides a framework for developing evidence-based retention plans that truly work, moving beyond guesswork to strategic action.

✅ Professor O'Donoghue's Top Strategies for Clubs: Get direct, actionable advice from an expert in the field. Professor O'Donoghue shares his top 2-3 evidence-based strategies that your club can implement immediately. These are not abstract concepts, but concrete steps designed to significantly boost your member retention rates and cultivate a more loyal and active membership base.