Abler Partners with The Albion Foundation to Empower Community Impact Across the West Midlands
We're thrilled to announce our new partnership with The Albion Foundation, the official charity partner of West Bromwich Albion Football Club, as we continue our mission to empower community organisations with cutting-edge technology that maximises their social impact.
Creating a Proud Albion Family Through Community Engagement
The Albion Foundation is the official charity partner of West Bromwich Albion Football Club, using the power of football to deliver measurable difference in their local community. Guided by their vision to create a "Proud Albion Family who are Engaged, Inspired & Achieving their Potential," the Foundation operates a diverse portfolio of programmes that span across all age groups and abilities.
From Early Years Football sessions for children as young as 18 months through to the Memories Group supporting people with Dementia and Alzheimer's, The Albion Foundation offers wide-ranging community engagement. Their programmes include Premier League Kicks sessions, Girls Football programmes, Disability Sessions & Camps for both children and adults, and the Fit Baggies initiative providing free fitness opportunities for local adults.
The Foundation also focuses on developing talent through their structured pathway programmes, including Player Development Centres for ages 4-12, Development Academies, and their involvement in the Midland Junior Premier League. They organise tournaments and festivals that bring local clubs together, fostering community connections and sporting opportunities.
Operating from their Community Sports Hall at The Hawthorns and various community venues, The Albion Foundation uses football as a vehicle for positive social change, focusing on wellbeing, behaviour change, and promoting active lifestyles throughout the region.
Enhancing Impact Through Purpose-Built Technology
This partnership will see The Albion Foundation implement Abler's comprehensive platform to streamline and enhance their extensive programme delivery. Our technology is specifically designed to address the unique operational challenges faced by community organisations, and we're excited to support the Foundation in several key areas:
Unified Programme Management: Consolidate data and operations from their diverse portfolio—from Early Years Football to the Memories Group—into one secure, intuitive platform, providing complete oversight across all community venues and programmes.
Enhanced Participant Tracking: Monitor participant journeys from their first steps in Early Years Football through to adult programmes like Fit Baggies, enabling the Foundation to demonstrate long-term community impact and engagement.
Streamlined Administrative Processes: Automate reporting and administrative tasks, allowing The Albion Foundation's dedicated team to focus more time on direct community engagement and programme delivery.
Real-Time Impact Analytics: Utilise advanced analytics to measure programme effectiveness, track outcomes across their wellbeing and behaviour change initiatives, and provide compelling evidence of their social return on investment to funders and stakeholders.
Improved Community Connections: Facilitate better coordination between programmes and enhance communication across all Foundation activities, from grassroots tournaments to specialist disability sessions.
