Norwich City Community Sports Foundation partners with Abler to streamline operations and enhance impact across East Anglia
Markus Maute, CEO of Abler (right), and Freddie Powell-Tuck, Head of Insights & Innovation at Norwich City Community Sports Foundation (left), mark the beginning of their new partnership at Carrow Road.
The Norwich City Community Sports Foundation, one of the largest and most respected club foundations in the UK, has partnered with leading digital platform Abler to transform how it delivers and manages its extensive range of programmes across East Anglia.
The Foundation supports tens of thousands of people each year through sport, education, health, and inclusion initiatives. With operations spanning dozens of venues, hundreds of sessions, and thousands of participants, the Foundation will now benefit from Abler’s all-in-one system to increase efficiency, reduce administrative burden, and improve visibility across its delivery.
Abler will provide the digital infrastructure to manage everything from grassroots football and school education to inclusive sport, mentoring, and holiday camps—bringing clarity, consistency, and connectivity across all aspects of its work.
Abler’s platform will support:
- Staff and Volunteer Management – enabling the Foundation to schedule, deploy, and monitor coaches and facilitators across multiple locations and programmes.
- Booking and Registration – offering a seamless and user-friendly experience for families and individuals registering for high-demand activities.
- Centralised Communication – improving engagement with parents, staff, and partners via one secure, accessible platform.
- High-Quality Data Collection and Reporting – capturing real-time attendance and participant data—including ethnicity, gender, age, and postcode—to ensure programmes are representative of local communities and meeting inclusion goals. The system also enables robust impact measurement to evaluate outcomes and support funding and strategic decisions.
Markus Mani, CEO of Abler, discussing the importance of sports in community at a recent event at the Nest
We’re proud to be one of the largest club foundations in the country, but that scale brings operational complexity. Abler gives us the tools to simplify and strengthen delivery—while ensuring we can measure the reach and impact of every programme in a meaningful way.
- Freddie Powell-Tuck, Head of Insights & Innovation at Norwich City CSF
Norwich City’s Foundation sets a high standard for what sport-led community work should look like. We’re thrilled to support their mission with a platform that makes delivery easier, reporting more accurate, and engagement more inclusive.
- Markus Maute, CEO of Abler
From regional player development centres to health interventions and school outreach, the Foundation will now operate through a single, unified digital system—ensuring that every session, coach, and participant is supported with precision.
About Norwich City Community Sports Foundation
The Norwich City Community Sports Foundation is the official charity partner of Norwich City Football Club. As one of the largest club foundations in the UK, it delivers life-changing programmes that use the power of sport to drive outcomes in education, health, inclusion, and personal development across Norfolk and Suffolk.
